ZOOM Media is putting data front and centre of its business solutions with Connected TV advertising – GymTV+.
The new platform moves operators from the old style linear TV to a programmatic-enabled service, allowing content to be tailored to the specific audience present in the gym, ensuring the content is relevant and ultimately helping operators generate additional revenue.
Places Leisure will be the first major operator to take the new GymTV+ with livegood, alongside a fully curated music service.
The nationwide leisure operator has partnered with Zoom Media for more than 14 years and with this partnership renewal is extending its content offer for members and rolling out this new connected advertising across all UK sites.
Sarah Roberts, head of fitness at Places Leisure, said: “We are always looking for solutions that allow us to improve our onsite customer experience and drive revenue streams.
“We have been working with Zoom Media for over 14 years, and this extension of the partnership is a result of its commitment to driving innovation and development in response to the industry’s needs, alongside bespoke solutions for our business.”
Supporting this rollout is a larger behind-the-scenes change with Zoom Media bringing all elements of GymTV back under its control, once again operating the full end-to-end delivery including back-end management and music curation.
This means Zoom Media has full control over future development and the evolution to programmatic and Connected TV.