YOUR Personal Training and We Talk Wellbeing have agreed a strategic partnership designed to bring wellbeing coaches to the gym floor, transforming gyms into 360 wellness hubs that address the evolving needs of gym-goers.
The strategic partnership will see the creation of YOUR Wellbeing, a new platform with the mission to professionalise the role of the wellbeing coach, alongside training and development to help personal trainers build trusted relationships with clients.
These PTs will go beyond traditional fitness training, offering guidance on a range of topics, including stress management, nutrition, mental health, and overall lifestyle improvements.
“We believe in the power of holistic wellness to transform lives,” said Dr Glenda Rivoallan, founder of We Talk Wellbeing.
“Our collaboration with YOUR Personal Training represents a pioneering effort to revolutionise the fitness industry by prioritising wellbeing coaching as a key service in clubs.
“The adoption of wellbeing coaches requires clubs to upskill both existing and new staff in areas of positive psychology, habit forming and behavioural change. With our ability to not only qualify coaches in wellbeing but also provide them with the necessary support and mentoring, it is a really exciting prospect for clubs who are keen to work with us.”
YOUR Wellbeing is set to launch in the near future, with the first cohort of wellbeing coaches beginning their training in July and starting at pilot sites in September. A number of sites have already committed to the programme, with additional agreements in progress with further operators and gyms.