ukactive and Sport England report charts sector’s progress on digital maturity

FITNESS and leisure operators are set to accelerate their digital strategies in 2023, after participation in the Digital Futures consultation doubled, ukactive and Sport England have revealed.

The Digital Futures 2022 report is based on consultation with 93 public and private operators (up from 44 in 2021), representing more than 1,800 sites across the UK (up from 1,300 in 2021) and serving an estimated 4.5 million members nationwide.

The report provides an updated review of the digital maturity and effectiveness of the UK’s fitness and leisure sector, with operators using ukactive’s free Digital Maturity and Effectiveness Index Tool to obtain their score and advice about the next steps to take.

Using more than 6,700 data points, experts from digital consultancy Rewrite Digital are able to provide a year-on- year measure of progress for the sector, benchmarked against other sectors.

Huw Edwards, CEO of ukactive, said: “We are hugely encouraged to see more operators engaged in our Digital Futures consultation and taking advantage of our free index tool to help improve their businesses.”

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