DYACO UK has joined ukactive’s Strategic Partner Group.
Dyaco UK will work with ukactive on its Consumer Engagement workstream and will help steer this area of work as part of ukactive’s wider sector Intelligence programme over the next 12 months.
This will reaffirm Dyaco UK’s brand positioning as an industry expert that provides state-of-the art fitness equipment for facilities and end users alike.
National representative polling made up of gym users and non-gym users will take place over the partnership period as part of ukactive’s Consumer Engagement work, with the first Headline Trends kick-off report due in May.
The report will reflect a year of dedicated research by ukactive in this area and Dyaco UK will work alongside the organisation to shed a light on the nation’s wants and needs when it comes to the UK’s health and fitness sector.
The polling strategy will help construct meaningful conclusions from invaluable data from a supplier perspective, allowing Dyaco UK to gain access to consumer insights that can help guide its customers to better buying and design decisions when transforming or creating a facility.
By observing the behaviours, experiences and feelings of consumers, Dyaco UK will be able to understand the strategic adjustments to products, services, and facilities needed to better suit consumer needs.
The data collected is analysed by ukactive’s in-house Research Institute to generate the insight needed to lead proactive efforts to better understand UK consumers.
In turn, this will help facilitate their engagement, drawing out headline trends, motivations, barriers that can be overcome, more detailed areas of focus and future trends, alongside comparing the periodic insights to maximise those not currently engaging with the sector.