THE Thames Club has launched a new, dedicated Reformer Pilates studio as part of its Hot Yoga Club brand.
The Thames Club is a multi service health club with a reputation for innovation. In 2018, The Club introduced a dedicated Hot Yoga Club within the footprint of the existing club, creating a completely standalone brand and membership in recognition of a growing demand for a more holistic approach to health and wellbeing.
The Hot Yoga Club has been a huge success, growing the total membership base and driving new revenue. In a bid to continue to grow the appeal, evolve the offering and optimise revenue, in 2022, managing director Peter Williams and studio manager Laura Hedges added a small Reformer Pilates studio to the offer.
Laura said: “The dedicated Reformer Pilates studio was a hit from the start. In addition to existing Hot Yoga Club and Health Club members making bookings, the new Reformer Pilates studio started to attract new members from the community, growing our membership and revenue.
“Two years on and the studio is unable to keep up with the demand, with a large proportion of classes attracting a waiting list. In response to this, we have relocated the Reformer Pilates studio into a larger space on the first floor, next to the Hot Yoga studio, and added three new Balanced Body® Allegro® 1 Reformers.
“We researched different Pilates Reformer suppliers and Balanced Body® was the stand-out. Our incumbent Reformers were Balanced Body® Allegro® 1’s so adding 3 new Allegro® 1’s made perfect sense from a continuity perspective. We have now added three Reformers to our existing five to create a dedicated eight-Reformer Pilates studio.”