EGYM, a global leader in fitness technology and corporate wellness, is strengthening its presence in the UK by appointing Steve Barton as gymtech country director UK.
Steve is a seasoned industry leader with an extensive track record of building customer-focused businesses combining innovative equipment and digital solutions.
He spent 19 years with Technogym in the UK, including six years as managing director. Before his tenure with Technogym, he led sales teams at Precor and Star Trac.
Steve will report directly to Marco Guiducci, EGYM’s vice president sales international.
He said: “I’m thrilled to work with the existing and new UK customers and the entire team at EGYM. Fitness clubs have the opportunity with EGYM to be leading players in the transformation of the world’s largest market of all – the healthcare market – from repair to prevention.”
Marco added: “Securing Steve as our UK leader is a turning point for EGYM’s presence in the UK, one of Europe’s most important fitness markets.
“I am certain that Steve will elevate our operations in the UK to a completely new level, supported by our amazing team.”
Rob Barker, ex-CEO of Precor and an EGYM advisor, will also work with Steve to develop the UK market.