SW Fitness and Coaching’s Simon Williams has been named as a brand ambassador for Cardiff-based Absolute Performance.
In his new role he will assist Absolute Performance in selecting and developing products for Hyrox training and will draw upon his experiences to inspire athletes and provide valuable tips for those looking to improve their Hyrox performance or begin training for Hyrox events.
Simon is a former Arsenal schoolboy who was on the verge of Team GB qualification as a 400m runner before he became ill and required emergency spinal surgery.
Despite being told that he wouldn’t walk again, he underwent a gruelling and inspiring journey of rehabilitation that saw him fight back to become a Hyrox athlete and fitness coach.
“I’m thrilled to be working with Absolute Performance to help people achieve their fitness goals and become part of the Hyrox movement,” Simon said.
“Hyrox is a fantastic sport that challenges both physical and mental strength, and I’m excited to share my knowledge and experience with others who are passionate about it.”
Simon and his son Harvey have qualified for the upcoming Hyrox World Championships in their respective age groups.