EMD UK has launched Reach Up, a new free online educational resource hub designed to empower instructors to break down barriers and help more women become active through group exercise.
According to recent data, more than 20 per cent of women in England (4.9 million) are already taking part in regular fitness classes; that’s higher than the number of women that are running, swimming or cycling.
This highlights the fact that group exercise is one of the most effective ways to get more women more active, more often and that there is huge potential to engage even more women if barriers to entry can be removed.
Developed in collaboration with Sport England’s This Girl Can campaign, Reach Up addresses real-life barriers by equipping instructors with powerful, practical tools to create welcoming, inclusive environments where every woman feels she belongs.
With input from fitness professionals and sector experts, Reach Up provides guidance to help instructors connect with women who can benefit most from group exercise, giving them the motivation, confidence and support they need to get started and keep going.
The Reach Up hub is free and open to all group exercise instructors, fitness professionals, and operators. Active partnerships and community organisations are also encouraged to explore the platform to support local initiatives.