EVERYONE Active has launched the You+ membership, becoming the UK’s first leisure operator to offer fully-integrated wellness support to customers.
Developed in partnership with physiologist and wellbeing consultant Oli Patrick, the You+ membership will enhance Everyone Active’s ability to provide 360-degree health and wellness support, both in and outside centres.
He said: “You+ recognises wellbeing is driven not by short term fixes and products, but by consistent adherence to the key behaviours that make us well. A key aspect to You+ is its holistic nature. We must recognise that movement and exercise form a part of wellbeing, but do not complete the picture.
“You+ seeks to become a beacon to members in the choices they make across the six key domains of lifestyle. Most of these areas have never been formally coached and individuals have been left to work out the key lifestyle choices, with no support, guidance or direction.
“You+ brings a new vehicle to discuss well-being with customers in a format driven by kindness and empathy, underpinned by robust clinical science.”
The principles of the You+ membership will focus on six key pillars, aiming to improve lifestyle management to support wellbeing beyond the core roles of fitness. The six pillars are sleep, recovery, nutrition, brain health, social wellness and movement.
The product has been developed over the past year, with a training programme delivered to upskill in-centre Everyone Active colleagues as You+ coaches. The colleagues involved have been provided with the scientific research and training to lead on the in-site delivery of the wellness pillars.