FITNESS First is asserting its position within the holistic wellness space, becoming the first UK gym chain to launch four of HealthHero’s services as part of its premium membership.
The partnership will see Fitness First premium members gain access to HealthHero’s GPs, physios, dietitians and mental health counsellors, streamlining the process of getting medical and wellbeing advice to support members’ whole health, and reinventing what the typical gym membership includes.
As gyms look to expand their offering beyond being a place for people to look after their physical health, Fitness First is positioning itself as the gym of choice for consumers seeking membership services that encompass preventative and wellness options.
Justin Musgrove, CEO of Fitness First, said “We’ve talked for a long time about the fitness industry stepping up and doing more to support the holistic health of its members and we feel our new premium membership does just this.
“By being the first to add this suite of HealthHero’s services, we feel we’re creating an accessible route for our members to access support typically reserved for expensive private healthcare cover.”