OLDHAM Active has announced the promotion of Simon Blair to a pivotal new role as deputy CEO, overseeing all commercial facets of the business, customer experience and marketing.
Blair’s promotion from business development manager follows Oldham Active’s strategic review of its executive management team.
He said: “I am thrilled to be promoted to deputy CEO of Oldham Active. This new role allows me to further Oldham Active’s mission of promoting health and wellness within our community, while leading an incredible team.
“I am excited about the opportunity to drive impactful initiatives, foster strong partnerships and enhance the overall experience for our customers. This promotion is not only a professional milestone but also a chance to contribute more significantly to a cause I am deeply passionate about.”
The new role was created due to the recent retirement of chief operating officer Glenn Tolan and is designed to ensure the continued growth and success of the charitable leisure trust, by focusing on key areas crucial to its stakeholders and customers.
Blair’s key responsibilities include overseeing brand managers for fitness, swimming and junior coached activities, managing central customer service operations and CRM, and directing all marketing and communications efforts for the company.