Operator launches industry-first wellness membership
EVERYONE Active has launched the You+ membership, becoming the UK’s first leisure operator to offer fully-integrated wellness support to customers. Developed in partnership with physiologist and wellbeing consultant Oli Patrick, the You+ membership will enhance Everyone Active’s ability to provide 360-degree health and wellness support, both in and outside centres. He said: “You+ recognises wellbeing is driven not by short term fixes and products, but by consistent adherence to the key behaviours that make us well. A key aspect to You+ is its holistic nature. We must recognise that movement and exercise form a part of wellbeing, but do not complete the picture. “You+ seeks to become a beacon to members in the choices they make across the six key domains of lifestyle. Most of these areas have never been formally coached and individuals have been left to work out the key lifestyle choices, with no support, guidance or direction.
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