MYZONE has made another significant addition to its team as it prepares for a new phase of growth and expansion.
Jo Walker has been appointed as head of brand and communications, bringing a wealth of experience in fitness and wellness within the SaaS sector.
She has held senior marketing roles at Xplor Technologies and EverCommerce, and most recently served as chief marketing officer at BOX12.
Jo’s expertise in building brands and driving data-driven strategies means she is well placed to help shape Myzone’s next chapter.
She said: “Myzone has built a strong foundation as a globally recognised brand, and I’m excited to bring fresh energy and perspective to contribute its next stage of growth.
“I’m focused on expanding Myzone’s global reach, strengthening its position as a leader in connected fitness, and ensuring we continue to make movement a movement.
“With a clear vision and an incredible community, I look forward to leveraging my experience to elevate the brand, drive strategic impact, and help more people get active through the Myzone ecosystem.”
Reporting to global marketing director Tom Davies, Jo is the latest in a series of key appointments made by the wearable fitness technology brand, aimed at driving product development and business growth.