MOVE Health Club, nestled within the Mercure Hotel in Nottingham, recently concluded a highly successful membership campaign with an influx of 280 new members in just 35 days.
Managed by Conan, the dedicated CFM marketing manager, and supported by Sophia the sales assistant, the campaign not only achieved significant growth in the club’s membership base but also generated a campaign profit of £91,000.
Move Health Club, known for its state-of-the-art facilities and luxurious ambience, has become a fitness haven for individuals seeking a holistic approach to health and wellness. With a prime location within the Mercure Hotel, the club offers a unique fitness experience, blending modern amenities with a commitment to individual well-being.
The success of the campaign can be attributed to a well-executed strategy that combined innovative marketing techniques with a personalised sales approach. The campaign aimed not only to showcase the club’s exceptional offerings but also to connect with potential members on a deeper level, understanding their fitness goals and motivations.
Conan said: “Our strategy was to create a buzz around Move Health Club, emphasising not just the facilities but the transformative experiences our members enjoy.
“We utilised a mix of digital marketing, social media engagement, and targeted outreach to engage our audience effectively.”
The open day proved to be a pivotal event, drawing significant attention and participation.
TJ, the manager of Move Health Club, added: “I am impressed with how many people they’ve managed to get in. The numbers that signed up on the open day were particularly noteworthy.”
Sales assistant Sophia played a crucial role in welcoming, guiding, and signing up new members during the campaign. Her personalised approach and ability to connect with prospects was instrumental in achieving a high conversion rate.
The campaign’s success highlights the effectiveness of a comprehensive marketing and sales strategy, tailored to the unique attributes and offerings of Move Health Club. The solid achievement of 280 new members in just 35 days not only reflects the club’s appeal but also the team’s dedication to fostering positive lifestyle changes in the community.
For those curious about the transformative experience offered by Creative Fitness Marketing at Move Health Club, check out their website www.cfm.net or call Jonny or Harry on 0115 777 3333.