RENAUD Grout, who has spent more than a quarter of a century leading the international business and growth of NordicTrack, Pro-Form and iFIT, has been named the new senior vice president of international sales for Freemotion.
His industry experience will be an invaluable asset to Freemotion as it looks to further expand its global presence in 2024 and beyond. Renaud will oversee the rest of the world, outside of North America and LATAM regions.
“The Freemotion business has and will continue to see significant growth in the international markets,” said Mark Watterson, CEO of iFIT Commercial. “The appointment of Renaud will only enhance and continue to drive this momentum.”
As part of Renaud’s appointment, Freemotion Fitness’ senior vice president of sales Chris McGill will become senior vice president of dealer and LATAM Sales, overseeing the company’s North American dealer network and LATAM business.
Mark added: “Chris’ long-standing relationships with the US dealer network and his extensive experience in the LATAM region will super-charge our growth in these markets. Chris is a true Freemotion ambassador and we are confident in his future success.”
Commenting on his new role, Renaud added: “I am eager to contribute to the development of Freemotion – a vital brand within the wider iFIT family.
“Freemotion has the capability and the opportunity to further grow and amplify the business and brand internationally – I am excited to work with the team and our sales partners to maximise these opportunities.”