ALLIANCE Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales-funded projects underway, including the country’s first interactive squash court.
Working with Orbit 4, who redesigned the cardio and freeweights rooms, the £250,000 project at Sport Wales National Centre involved a complete overhaul of both spaces including the installation of new equipment, flooring and full redecoration throughout.
The team worked with Sport Wales to ensure the layout of both spaces reflects the member journey and addresses the unique needs of their 800 members.
The creative team at Alliance Leisure’s marketing agency, TA6, also provide new graphics and branding for the space aligning to the Sport Wales brand.
Alliance Leisure business development manager Gillian Dunster said: “This tailored and impactful project is already delivering benefits to members and is testament to the fact that enhancing member experiences doesn’t always require investments running to millions of pounds.
“By actively listening to customers and gaining a deep understanding of their needs, you can optimise spaces to serve members better to retain them for longer.”
Alliance Leisure is working on a number of other Sport Wales-funded projects. Part of more than £3m worth of funding, the projects will improve community sports facilities and leisure centres across Wales in the next few months.