NATIONAL charitable sport and leisure management operator Fusion Lifestyle has partnered with Zoom Media UK to bring Zoom’s rewards platform to its members.
The partnership will see Fusion Lifestyle introduce a white-labeled digital platform, offering exclusive rewards and perks to its members and helping drive greater retention and engagement.
Anthony Cawley, CEO at Fusion Lifestyle said: “Membership retention is a key strategic focus, which is the key driver for our partnership with Zoom Media.
“We prioritise our membership experience and are always exploring ways to enhance our offering and support retention rates.
“The ability to tailor to our wide ranging membership groups made this proposition particularly attractive, to ensure our enhanced offering caters to different interests and needs.”
Zoom’s reward offers are tailored to members, providing targeted rewards from partner brands that align with the audience.
Since 2020, Zoom Media has been at the forefront of creating tailored rewards platforms for gym operators, and will now enable Fusion Lifestyle members to access brands and benefits ranging from Apple and Gymshark, right through to Deliveroo, based on their preferences and habits.
“We have been gaining significant traction with our custom rewards platform across the operator sector, and are thrilled to have Fusion Lifestyle onboard, said Ferne Langford, strategic partnership director – UK and Europe at Zoom Media.
“Data demonstrates the clear correlation between rewards programmes and increased member loyalty, and it’s exciting to see Fusion Lifestyle embrace this innovation.”