A NEW collaboration between two wellness innovators will make it easier for health clubs, gyms and studios to offer their members an omnichannel fitness solution.
Fitness On Demand, a worldwide digital fitness and engagement platform catering to fitness and studio facilities, has revealed a new strategic partnership with Les Mills.
This marks a significant step towards making cutting-edge omnichannel fitness solutions more accessible and cost-effective for fitness centres and their members.
Andy Peat, CEO of Fitness On Demand, said: “Our collaboration with Les Mills is a positive step forwards and aligns perfectly with our mission to make fitness accessible to more people, empowering them to lead healthier lives.
“We are excited to see how this partnership will transform the fitness experience for our current partners, new members, their members and stakeholders.”
Les Mills facility partners that do not yet offer a bespoke or branded fitness app for their members can now utilise the Fitness On Demand platform, opening up the opportunity to begin delivering in-gym and at-home content in an engaging way.
Fitness On Demand simplifies engagement and retention with a comprehensive platform that enables partner facilities to automate their studio spaces with high-quality fitness and wellness content.
They also provide a fully white-labelled app to give members greater choice and convenience, wherever they are. It will also simplify the installation process, lowering costs and barriers for clubs to begin offering their own virtual fitness solutions.
With at least 85 per cent of all gym members doing workouts at home, facilities which can keep members engaged, even when they aren’t within their four walls, will be able to improve retention and customer loyalty.
The Fitness On Demand platform now features Les Mills content packages, ensuring customers can easily access a suite of scientifically-backed workout programmes to keep their members engaged wherever they want to work out.
Sean Turner, CEO of Les Mills US, added: “Joining forces with Fitness On Demand is a strategic move in our ongoing efforts to innovate and enhance the fitness journey for club members.
“This partnership enables us to extend our reach and provide world-leading workouts to an even broader audience.”