F45 – the global functional training concept known for its dynamic 45-minute workouts – is embarking on a major studio refresh across the UK and EU, promising a game changing experience for members and revenue boosting strategies for franchise owners.
Participating F45 studios will now start incorporating functional racks into its studios. This will unlock an exclusive programming tier, injecting hundreds of fresh, challenging exercises into the already popular F45 workouts.
Members can progressively overload their weights safely and effectively, pushing their fitness boundaries further than ever before.
“The introduction of rack programming ensures our workouts remain at the forefront of innovation, delivering continuous results and building serious strength,” said Tristan Smith, F45 and FS8 master franchise director of Europe and UK.
Select studios are also taking wellness to the next level by incorporating state-of-the-art recovery services. This includes cold plunge pools, infrared saunas and other cutting-edge recovery modalities, positioning F45 as a holistic wellness destination.
“We are seeing increased volumes of studios that have already embraced these recovery services, creating new revenue streams for franchise owners whilst also offering members a truly premium experience,” added Tristan.
F45’s vision for these initiatives is to continue to deliver a modernised, premium look and feel while continuing to innovate and elevate the F45 training experience as a complete wellness solution from functional fitness, nutrition and recovery.