ukactive has announced that National Fitness Day 2024 will take place on Wednesday, September 18, hot on the heels of the Olympics and Paralympics in Paris.
The nation’s most active day of the year promises to be the biggest yet, with vibrant new branding for the 2024 campaign to reflect the fun and diversity at its heart.
Now in its 13th year, National Fitness Day will be supported by sports rewards platform, Endurance Zone and men’s mental health charity, Movember, for the second year in a row.
Gyms, swimming pools, leisure centres, sports clubs, studios, schools, workplaces and online providers across the UK will be opening their doors to encourage as many people as possible to try something new and reap the physical, social and mental benefits of physical activity.
Last year, 10.2 million people in the UK were directly motivated to participate in some form of activity on National Fitness Day, whether for the first time or for the 100th time. The campaign had a global media reach of 57.2 million, with 31.3 million engaging on social media.
Following this success, the theme of ‘Your Health is for Life’ will return, as ukactive and its campaign partners emphasise the essential role physical activity can play in our physical and mental health at every stage of our lives.
It comes at a crucial time for the nation’s health and wellbeing, after Sport England’s 2022-23 Active Lives data showed growing inequalities in physical activity levels across the nation.