BURNLEY Football Club has completed work on a new fitness centre as it prepares for its return to the Premier League.
Designed by fitness experts from PRIMAL – one of the world’s fastest growing manufacturers of fitness and strength equipment – the new facility is part of a wider investment strategy ahead of the new season.
The new PRIMAL Performance Centre is a state-of-the-art fitness suite fully designed and kitted out by PRIMAL for optimum use by elite footballers.
Located at the club’s training ground it includes a range of strength-based equipment, cardio machines and plyometric and stretching facilities, specifically designed for athletes to improve their speed, power, agility and reaction times.
PRIMAL now has performance centres at both Burnley FC and Celtic FC and also provides equipment for a selection of other professional teams such as Rangers, Fulham, Motherwell and Chelsea Women.
Using years of experience in the strength and fitness industry, each piece of PRIMAL equipment is personally designed by founder Steven Rinaldi, using premium and innovative technology as well as the highest quality materials to ensure optimum functionality, durability, ergonomics and aesthetics.
He said: “Burnley has had an extraordinary season and we’re joining the club’s journey at an exciting time.
“Every strength and fitness space we design is expertly mapped out to create the optimum experience for the individual purpose. Burnley is an elite sports team, competing at the highest level of football seen anywhere in the world, and we designed a space which matches the level of intensity players have to deliver on the pitch.
“Players need to be strong, but they also have to be fast. The PRIMAL Performance Centre is one of our finest yet and has everything players need to support this unique set of physical attributes. When playing in a highly competitive sport, having the incremental edge over an opponent can make all the difference, and this fitness centre will give them just that.”