BODY Fit Training, Australia’s fastest-growing fitness brand, is launching a new community focused fitness programme, CrewFit, across its 260+ global studios.
The new programme aims to encourage BFT’s 60,000+ members to further build and strengthen the community and work together as a team to achieve a goal.
A high-energy and dynamic fitness programme, CrewFit has been designed to give members the opportunity to foster collaboration, nurture strong bonds, and harness the power of teamwork towards a shared objective. Complementing the existing 13 workout programmes, CrewFit is equal parts synergy and performance to improve endurance and efficiency through high-intensity cardio conditioning.
“CrewFit has been in the pipeline for a few years (since pre-Covid), originally ideated as a means to get some solid conditioning in whilst giving our cardio sessions a different feel,” said Sarah Nehme, BFT’s programming and education manager.
“The purpose was to really help strengthen the community aspect of studios, giving members the opportunity to work alongside each other, build some great relationships and utilise teamwork for a common goal. We’re really excited to launch a programme with a social focus, where members can develop relationships and work together. It’s different (and better).”
Tried and tested with coaches across BFT studios for the past six months, including the UK, CrewFit will constantly evolve and be modified to ensure members are continually motivated and engaged throughout the 50-minute session.
With teamwork being the main theme, the aim is for members to inspire and challenge each other and train with different members with similar abilities and conditioning to enhance their experience.