PANATTA, a historic fitness and bodybuilding brand that has been in business for more than six decades, was the absolute star of the Rimini Wellness 2023 event held recently.
The company had a unique presence with more than 2,400 m2 of space spread across multiple exhibition areas dedicated to fitness, lifestyle, bodybuilding, powerlifting and training.
An institutional booth of 400 m2 dedicated to business that allowed the presentation of the many new products of including the new top of the line RossoPuro RUN , new plate loaded equipment from the Free Weight Special Line and the fantastic Fit Evo Arm circuit training.
As every year, the company showed great product innovation and creativity that was appreciated not only by industry professionals but also by the thousands of training enthusiasts.
There was also set up the Panatta muscle gym: a 250 m2 open gym equipped with Panatta Free Weight Special machines. A true paradise for all athletes and training enthusiasts.
During the fair, Panatta also organised many events and had the presence of internationally renowned athletes and influencers:
• PANATTA RIMINI CONTEST | BODYBUILDING Italian amateur bodybuilding competition organized by IFBB ITALY. The prize money made available was 30,000 euros the highest of all international competitions dedicated to non-professionals.
• PANATTA RIMINI CONTEST | POWERLIFTING International competition open to powerlifters of all federations.
• PANATTA ACADEMY 3 days of training that provided an in-depth look at the science, practice and passion of bodybuilding with internationally renowned speakers.
• PANATTA SHOWCASE a round table to discuss the past, present and future of bodybuilding and powerlifting with an exceptional parterre.
• Big Ramy – 2x Mr. Olympia & Panatta Brand Ambassador
• William Bonac – 3x Arnold Classic Champ, 2019 Mr. Olympia Runner-up, Panatta Brand Ambassador
• Sergio Oliva Jr. – NY Pro Champ, 2x Arnold Classic Best Poser Victory & Panatta Brand Ambassador
• Rich Gaspari – 3x Mr. Olympia Runner-up & IFBB Hall of Famer, Arnold Classic Winner (1989)
• Zahir Khudayarov – Powerlifting Legend | All-Time World Records 1112,5 kg total (Squat 480 kg, Bench Press 280 kg, Deadlift 390 kg)
Panatta today is an international brand and a protagonist of the most important trade shows in the industry. The next events where the company will be Golden Sponsor will be Dubai Pro September 23 and 24 and Dubai Muscle Show November 24 to 26.