MARKETING specialist John Leaver has been promoted to Alliance Leisure’s Development Board as the company strengthens its leadership to deliver in excess of £500m of leisure projects across the UK.
Promoted from head of marketing, John’s new role as marketing and framework director will see him work alongside fellow directors Sarah Watts, Paul Cluett, Tom Fairey, James Foley and Paul Woodford to position the business as the UK’s leading leisure development partner.
His new position leads to a change in title for Paul Woodford who assumes the role of strategic engagement director.
John said: “Having worked for Alliance for 17 years, I sometimes feel like a stick of Blackpool rock – if you cut me in half you’d see Alliance running through me.
“Our services have evolved over the years, but the core of Alliance remains the same – to deliver innovative buildings and environments that promote physical activity, are relevant to the audiences they serve and ultimately deliver maximum benefits to partners, clients and the public.”
In his new role, John will drive the marketing strategy to ensure the continued growth of Alliance, which has delivered 220 developments to date representing more than £300m of investment in local authority leisure facilities.