ABSOLUTE Performance has continued its partnership with multi-medal-winning Team GB Olympian Nekoda Smythe-Davis.
With an illustrious career and a tenacious spirit, Nekoda has extended her influence as a brand ambassador for Absolute Performance.
This renewed collaboration comes as both parties gear up for the highly anticipated Paris 2024 Olympics this July.
Siân Buchanan, owner and director at Absolute Performance, said: “We’re thrilled to continue our collaboration with Nekoda.
“Her unwavering dedication, strength, and spirit embody the values we hold dear.
“As she balances the demands of motherhood with her exceptional athletic career, she epitomises resilience and serves as a remarkable role model for women and young athletes alike.”
Building upon the success of their previous collaboration, this renewed ambassadorship aims to deepen the integration of Nekoda’s invaluable insights into elite athletic performance and further enhance Absolute Performance’s products and gym design processes.