VAUGHAN Maiden, who brings a breadth of experience in both the fitness and franchising industries, has joined Lift Brands as franchise sales manager.
His background of driving growth and market expansion in the fitness franchise sector aligns seamlessly with the mission at Snap Fitness.
“The innovative approach of Lift Brands, coupled with the dynamic and forward-thinking culture of Snap Fitness, truly resonates with me,” he said.
“Their commitment to operational efficiency, product innovation and building a community around fitness is in harmony with my professional ethos and past experiences.
“I’ll be leveraging my expertise in strategic development, sales efficiency and franchise partnerships to enhance Snap Fitness’s market presence and operational opportunities.
“A key focus will be driving sustainable growth, expanding our footprint and growing our franchise customer experience.
“The prospect of working with a team as passionate as I am about fitness and innovation is thrilling. I’m particularly excited about exploring new market opportunities, developing innovative sales solutions and contributing to a brand that has a meaningful impact on people’s lives.”
Vaughan’s primary goal for 2024 is to solidify Snap Fitness’s position as a leader in the fitness industry, both in current markets and new regions.
This includes conceptualising and launching new franchisees that align with their strategic objectives, fostering a culture of innovation and continuing to build a brand that resonates with their diverse customer base.