US based Pilates brand Balanced Body® is expanding its UK operation in a bid to optimise engagement and establish closer connections with its key overseas audience.
As a global provider of Pilates equipment and education with a trading history spanning more than 45 years, Balanced Body has been supplying the UK remotely from its headquarters in Sacramento, California for the last 20 years.
Now, as the popularity of Pilates continues to rise and with the UK identified as a high growth market, the brand has decided to build an equipment supply and distribution network, alongside an education provision that serves its UK audience directly.
Naming AIT as its new, in-country, logistics partner, Balanced Body has established a large storage facility in Berkshire and appointed Katya Matiienko as its UK business development manager.
Tonhi Tran, director of sales at Balanced Body, said: “By housing high volumes of stock in the UK we can get equipment and accessories out to our customers much quicker.
“Katya will also be on hand to answer any queries, arrange product demonstrations and generally be our main representation, on the ground in the UK.”
An authorised training centre is being established in Putney with Pete Pallai, an experienced Pilates practitioner, former Olympian, semi-professional rugby player and Balanced Body educator.
Balanced Body’s Education director Joy Puleo added: “Balanced Body Education brings the best of movement science to movement education.
“We have been delivering training and education to Instructors around the world for nearly 20 years and have educated more than 30,000 Instructors.
“With our new training centre we are also launching Group Reformer training for fitness professionals in the UK.”