WATTBIKE has revealed a new multi-market partnership with Anytime Fitness, naming the indoor performance bike brand as a preferred supplier for the operator’s locations in the UK, UAE, Australia and Asia.
The expansion of Anytime Fitness clubs is rapidly increasing, with plans for establishment in more than 40 countries.
More than 300 new clubs are anticipated to open annually, catering to nearly five million members across more than 5,200 clubs.
The partnership officially commenced in June 2024, building upon an existing collaboration between Wattbike and Anytime Fitness within the UK market.
Patrick O’Brien, senior director of international partnerships at Self Esteem Brands, the parent company of Anytime Fitness, said: “Each supplier within our network enhances the unique experiences for our members, ensuring top-tier service delivery across the board.”
“With a global presence spanning more than 5,000 franchised locations in 40 countries, Anytime Fitness provides an inclusive and supportive environment, incorporating cutting-edge technology and guidance.
“Wattbike, renowned in its industry for innovation and expertise, aligns well with this vision, making it a fitting partner for Anytime Fitness franchisees, in these markets.”