THE Fitness Group is expanding to the Middle East, identifying Dubai as a key growth market as the business continues to grow internationally.
The fitness education training provider will kick off its strategic expansion plans with a presence at Dubai Active, which takes place from October 25 to 27, where they will introduce their globally recognised qualifications to key stakeholders, consumers and businesses within the industry.
The Fitness Group’s goal is to meet the significant demand from the Gulf Cooperation Council for high quality education, aligning with government-backed programmes, including Dubai’s newly launched Mental Wealth initiative aimed at enhancing the mental well-being of the local community, and Saudi Arabia’s 2030 vision to create a thriving economy where everyone has the opportunity to succeed and pursue their passions.
Co-founder and director at The Fitness Group, Steven Dick, said: “It feels like the right time to expand to the Middle East, considering the increasing demand for better education within the industry.
“We’re excited to establish ourselves within a market that is thriving when it comes to health and fitness.”
The Fitness Group offers full-time, part-time, and supported online study options, including entry-level Fitness Instructor Courses, Level 3 Personal Training Courses, Level 4 Personal Training Courses, Sports Massage, and accredited CPD courses.
All of the Level 2 and Level 3 courses are certified by Active IQ and The Fitness Group is working with other leading bodies such as CIMPSA and ukactive to deliver internationally recognised qualifications. Onboarded partners include The Ministry of Defence, The PFA and TRX Training.