WORKING in partnership with Walsall Council, Alliance Leisure has delivered its first dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
The new studio, created from under-utilised office space, occupies a new studio on the first floor and can accommodate up to 16 participants at any one time, all working out in a circuit style format, supported by digital coaching and exercise demonstrations.
Stuart Webb, group manager at Walsall Council, said: “We were looking to create something special, something unique in the community that would inspire people to get active and stay active.
“Alliance Leisure has an excellent reputation and track record for developing engaging place-based activity spaces so employing their expertise was a no-brainer. We wanted to obtain maximum impact and engagement for our £300,000 budget.
“When the BOX12 studio was first tabled as an idea we were a little sceptical. It sounded interesting but we were struggling to understand how it might work as a ‘box within a box’ at Oak Park Active Living Centre.
“Our concerns were soon put to rest when Alliance hosted visits to an existing BOX12 facility located at Newcastle Under Lyme. We fell in love with the energy, fun and uniqueness of the experience and were convinced it would ignite a spark in the community and people would want to get involved.
“We were also encouraged by the fact that the two BOX12 founders are also co-owners of the established Hatton Boxing brand.”
BOX12 is a 36-minute workout consisting of 12, three-minute rounds that combine boxing and functional fitness exercises.
Each exercise is separated by a three-minute rest period. The workout is fast-paced, training strength, power and cardiovascular fitness as well as balance, reaction time and flexibility.